Metrics
Each entry gives the counting rule, the denominator, which direction is good, and when the metric shows n/a instead of a number.
The rules that apply across all of them, which questions they are measured on and how many answers it takes to trust one, are inHow we measure.
- VisibilityThe percentage of AI answers that mention your brand.
- Share of VoiceOf all the times AI answers name you or a competitor you track, the percentage that name you.
- InfluenceOf the answers that drew on web sources, the percentage where one of those sources is your website.
- Grounding rateThe percentage of answers that returned sources.
- PositionWhen an answer names several of the brands you track, where yours lands in that order.
- ProminenceHow far into an answer your first mention lands.
- Mentions per answerThe average number of times an answer that mentions you actually names you.
- SentimentThe tone of the language AI uses about your brand, scored 0 to 100 on every answer that mentions you.
- Source shareOf all the source links AI answers returned, the percentage that point to your websites.
- Sources: Used, Linked, and Avg. links per answerThe counts we keep for every domain an engine retrieves alongside its answers.