Share of Voice
Of all the times AI answers name you or a competitor you track, the percentage that name you.
What it measures
Of all the times AI answers name you or a competitor you track, the percentage that name you. Every naming counts: a brand named three times in one answer contributes three.
The comparison set is only the competitors you have added in settings, not every brand on the internet. Where other definitions of Share of Voice say total industry mentions, your tracked competitive set is the industry here, so a complete competitor list is what keeps this number honest.
How it's calculated
- What counts as one
- Every occurrence: a brand named three times in one answer contributes three.
- Divided by
- All namings of you and the competitors you track. Untracked brands are not in it.
- Direction
- Higher is better.
- Shows n/a
- When no tracked brand was named in the period.
How to read it
You can have high Visibility and low Share of Voice at the same time; that means you appear often, but competitors crowd the same answers.
If no tracked brand was named in a period, we show n/a rather than 0. Higher is better.