Visibility
The percentage of AI answers that mention your brand.
What it measures
The percentage of AI answers that mention your brand. Each answer counts once: being named five times in one answer is still one mentioning answer.
Google AI Overview gets one special rule. Google does not show an AI Overview for every search, and when no overview appears for a question you track, that is a real, observed absence: it counts as an answer that did not mention you. Skipping those runs would inflate your score by grading only the searches where an overview happened to appear.
How it's calculated
- What counts as one
- One mentioning answer, counted once however many times you are named in it.
- Divided by
- Every answer collected for your tracked questions, plus the Google searches where no AI Overview appeared.
- Direction
- Higher is better.
- Shows n/a
- When no answers were collected in the period.