Explainers — how AI answers work, and what shapes them

April 19, 20268 min read

What are brand mentions in AI search optimization?

Brand mentions track AI visibility far more closely than backlinks do. Learn what they are, why they matter for ChatGPT and Google AI Overviews, and how to build them.

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What is Generative Engine Optimization?

Generative engine optimization is the practice of structuring content and brand mentions so that LLMs like ChatGPT and Google's AI Overviews cite, quote, or recommend your business inside the responses they generate.

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