AI engines are changing how they ask you to talk to them
ChatGPT, Google AI Mode and Perplexity all say “Ask anything” now. The word “prompt” has not been deleted, it has been demoted — and it changes what your business needs to be found for.
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What are brand mentions in AI search optimization?
Brand mentions track AI visibility far more closely than backlinks do. Learn what they are, why they matter for ChatGPT and Google AI Overviews, and how to build them.
What is Generative Engine Optimization?
Generative engine optimization is the practice of structuring content and brand mentions so that LLMs like ChatGPT and Google's AI Overviews cite, quote, or recommend your business inside the responses they generate.
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