Competitor families and nested brands

Some competitors contain others: you might track a whole organization and also one part of it. We handle the nesting so it never silently distorts your numbers. Every source belongs to exactly one tracked brand, the most specific one whose domain covers it, decided when the answer is recorded.

In share numbers such as Share of Voice and Position, each brand is counted once at that most specific level, and a containing brand stays out of the comparison unless you opt it in, where it appears as the remainder: the parent minus the parts you already track, so the split keeps adding up. Wherever a containing brand is left out, we say so, because leaving it out inflates everyone's share, including yours.

For Influence, a containing brand is credited whenever any of its family's pages appears as a source, so the whole-organization view stays stable whether or not you also track the parts separately.