Prominence
How far into an answer your first mention lands.
What it measures
How far into an answer your first mention lands, as a percentage of the answer's length: 0% means the opening words, 100% means the very end.
We also group each result as Early, Mid, or Late, splitting the answer into thirds.
How it's calculated
- What counts as one
- How far into the answer your first mention lands, as a percentage of the answer's length.
- Divided by
- The answers that mention you.
- Direction
- Lower is better. 0% is the opening words.
- Shows n/a
- When no answer in the period mentioned you.
How to read it
Lower is better, because people rarely read an AI answer all the way through; a brand named in the first sentence is seen far more often than one in a footnote.
Only answers that mention you are measured, and a period with no mentions shows n/a.
Position and Prominence answer different questions: Position asks which rank you hold among the brands an answer names; Prominence asks how deep into the text your first mention sits.